I spent most of August attending tradeshows to search for new designers and scope out collections for Spring 12. MAGIC was my fifth tradeshow and the final one of many month. I attended MAGIC the 12 months earlier than and wow, there have been so many sturdy additions. It was really a enjoyable and memorable expertise with a number of learnings and new connections.
The largest takeaway is that MAGIC is defining how we take into consideration commerce reveals. In truth, it’s not only a tradeshow, however an experiential immersion into designer collections, sources and applied sciences. Together with seminars, vogue reveals and DIY cubicles, like BurdaStyle’s craft station, it was a approach for individuals to attach on the present ground, but additionally proceed that dialogue on-line, and for designers, hopefully in-store! Listed here are a few of my highlights from Vegas.
The Expertise
From WWDMAGIC, to PROJECT and POOL, this was the place for patrons and editors to seek out the widest vary of designers below one roof. It’s a one-stop present to assessment manufacturers (and hopefully write orders) in varied market segments reminiscent of Indie designers, streetwear manufacturers or curated collections like PROJECT WOOSTER that gave patrons an knowledgeable opinion on which menswear manufacturers are sturdy for the season.
Community and be taught from MAGIC Bloggers
This was the second season that MAGIC invited influential bloggers to report from the present. It was nice to lastly meet bloggers whose posts I’ve learn and that I’ve turn into buddies with on Twitter. I used to be additionally capable of hear their opinion on rising traits, suggestions and which designers they discovered fascinating. Better of all, everybody had their very own space of focus and gave various views about what they noticed on the ground.
Seminars and Applied sciences
MAGIC additionally introduced in a power-house of knowledgeable audio system and types main the way in which in innovation. The seminars had been really informative and coated the whole lot from traits, sourcing, and manufacturing. My favorites included matters like what a purchaser desires from a designer and listening to Uri Minkoff talk about how he helped construct the Rebecca Minkoff model. MAGIC was additionally the supply of recent applied sciences like Stipple, a useful resource that permits for social procuring and search inside photographs and Madison Purchaser, a web-based website that connects designers, retailers and press.
Social Media Connection
MAGIC’s social media presence may very well be seen via multi-platform channels. With the #MAGICLV trending matter, posts to Twitter, Fb, inspiring Instagram pictures (which additionally embrace good Vegas pics), and Tumblr posts, they’d social media coated. Their platforms grew to become my go-to useful resource throughout that present and I beloved seeing what everybody else skilled.
The opposite fascinating a part of MAGIC is means to maintain curiosity after the present. New weblog posts come out on daily basis on what’s sizzling, traits to observe and particular person experiences which all makes for sturdy content material. It additionally reveals that MAGIC is not only a twice a 12 months occasion, however a continuation of the tradeshow dropped at life on varied platforms each on and offline. Fortunately, I used to be capable of attend an important occasion and sit up for the seasons forward.
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