As vogue designers some of the necessary stuff you do is develop and nurture your model by means of artistic product design and sensible advertising. One key to success is creating the story behind your model (sure, you do have a narrative) as a way of connecting along with your buyer. They wish to really feel that they know you, they wish to really feel like your buddy, and who doesn’t prefer to help their buddies?
This idea is one thing that tends to be a bit simpler for impartial and rising labels since you’re nearly unknown and capable of create your story and share it from the beginning. Your clients really feel that they know you intimately proper off the bat, permitting for a decent connection and lifelong of loyalty. However that doesn’t imply that there aren’t main manufacturers on the market doing it and doing it proper.
Yesterday I had the pleasure of taking just a little tour of the sales space of Canada-based clothes model Kensie right here at WWD MAGIC. I strolled by means of the realm snapping images, dealing with stunning garments, and soaking in all of the laid again and female model that the label needed to supply. Nevertheless it was my chat with the beautiful Hayley, a model rep, that actually acquired me excited to jot down concerning the firm. She shared with me, the “story” behind Kensie’s latests collections.
Every season the label places out a mini e book, visually and verbally explaining the inspiration behind the collections. The tales are humorous, lovely, and eccentric. This season’s Kensie Lady Story? A fairly younger girl loses her pet parrot in an deserted resort, longingly hoping to search out it amidst tiki and mirrors, nooks and crannies. The campaigns are all the time wealthy with stunning pictures, funky movies, and customized written music (created and carried out by native Vancouver artists, by the best way). As an entire, the marketing campaign is fairly sensible; it makes use of numerous types of media, creates a pleasant story and actually makes the model likeable. I’ll say although that I believe they should work on the participating facet of their marketing campaign. Why not create a approach for the shopper to really assist discover the lacking parrot; a scavenger hunt of types. Or possibly ask shoppers to recommend by means of artistic considering, simply the place the parrot is hiding; finishing the story themselves.
General I discovered myself with a rising curiosity within the model, liking their Fb web page, and effectively, running a blog about them.
The Kensie Story Mini E-book
Beautiful Lace
Beautiful Lace Sweaters Sweaters Sweaters! Stylin’ Sun shades Fairly Print Kensie Sales space Pops of Pink,
